Laura Foster, Author at Just Drinks

Wine drinkers raise glass to alternative packaging

Laura Foster — Fri, 07 Oct 2022 12:17:55 +0000

Glass is still the dominant packaging for wine but consumers are showing interest in alternative formats, writes Laura Foster.

Nootropics drinks’ move from small to sizeable will take time

Laura Foster — Fri, 26 Aug 2022 13:24:10 +0000

Consumer interest in nootropics drinks is building but is patchy. Laura Foster assesses what's needed to build the fledgling product area.

Is 2022 the year cryptocurrency goes mainstream? – Consumer Trends

Laura Foster — Tue, 19 Apr 2022 15:24:24 +0000

Every month, a bar, café or restaurant somewhere around the world makes headlines for adopting cryptocurrency as a form of payment. Like it or not, digital money is here to stay, and it would be worthwhile figuring out how you see it featuring in your company’s future.

Are brands missing the opportunity of less-able consumers? – Consumer Trends

Laura Foster — Tue, 15 Mar 2022 14:15:59 +0000

Why brand owners’ online activity needs to align with environmental credentials – Consumer Trends

Laura Foster — Tue, 15 Feb 2022 14:28:04 +0000

In the race among beverage brand owners to reduce their carbon footprints, are they also considering their digital movements?

The hottest consumer trends of the year – Just Drinks’ Review of 2021

Laura Foster — Tue, 21 Dec 2021 15:27:27 +0000

With the end of the year looming, we take a look back at how 2021 has treated the global drinks industry. Here's a look at some of Just Drinks' coverage of consumer trends over the last 12 months, from beverages expert Laura Foster.

Forget e-commerce – Say hello to v-commerce – consumer trends

Laura Foster — Thu, 11 Nov 2021 15:42:07 +0000

Consumer trends writer Laura Foster was recently invited to the UK unveiling of the Sprits Network and feels the platform is well-placed to capitalise on consumers' ongoing keenness to stay at home.

How to promote brand sustainability while also remaining premium – consumer trends

Laura Foster — Thu, 14 Oct 2021 14:34:53 +0000

Last month, we asked: “Is there a balancing act for brands between being as environmentally friendly as possible while retaining premium cues?” Consumer trends commentator Laura Foster considers whether this matters also to consumers.

What to look for – and look out for – in the post-work consumption occasion – consumer trends

Laura Foster — Tue, 14 Sep 2021 12:35:56 +0000

Are you back in the office or still at home? Either way, consumer trends commentator Laura Foster spies opportunities - and concerns - around the after-work refreshment ritual.

Talking shop – Is voice shopping the next frontier of online retail? – consumer trends

Laura Foster — Thu, 12 Aug 2021 11:12:38 +0000

Thanks to Amazon’s Alexa, Google Assistant, Apple’s Siri, Microsoft’s Cortana and more, virtual assistants are slowly worming their way further into consumers’ lives. Voice shopping may still be in its infancy, but companies could do well to position themselves in this sphere now.